Dan Johnson-Weinberger

American Public Transportation Association Annual Meeting
October 2, 2007 - Charlotte, NC

Understanding How to Motivate Communities to Support Public Transportation

Excerpt from remarks:

Transit agencies are in the information distribution business as much as the people hauling business. Building a healthy, bidirectional information distribution network into your operations will allow you to ask the community for support as part of your regular communications with them.

I want to give you an advocacy perspective on how to mobilize our base and get to a yes for transit as part of an integrated communications plan.

It’s a three-step process:

1. Develop an Ask
2. Make the Ask
3. Campaign for a Yes

Let’s go through it together.

Download the full speech by clicking here (PDF).